What is the For You page on TikTok?
The TikTok For You page is a tailored, scrollable feed of content. Its the platforms main content discovery tool, understood for its fine-tuned algorithm that produces accurate suggestions based on each users actions on TikTok (e.g., what they like, share, see more than once, and so on).
The For You page serves as the apps home screen, which indicates its the very first thing users see when they open the TikTok app.
TikTok recently struck 1 billion international regular monthly active users. And although its not rather as huge as Facebook or Instagram (yet), some demographics already pick it over many socials media out there.
Its not surprising that so lots of brand names are attempting to establish an existence on the platform — but not all of them are getting it right. Before you set up an account and attempt to make sense of the platforms many niche patterns, read this guide to find out how to get on TikToks For You page. Since if your material does not wind up seen by your designated audience, why bother making it at all?
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No two For You pages are the very same– each TikTok user gets a special, personalized stream of videos.
Why is getting on the TikTok For You page so crucial?
Being the apps main screen, the TikTok For You page is where the majority of the content discovery on the platform takes place. In basic terms, the For You page is where individuals view TikToks and interact with them.
If you dont appear on your intended audiences For You pages, the opportunities of them discovering your content (and connecting with it) are pretty slim.
Technically, other ways for people to find content on TikTok do exist. Users can go to the Discover tab to look for your profile, and watch your TikToks there. Or, they can follow your account and view your TikToks in the Following feed:
The For You page and TikToks spookily precise content recommendations are what makes the platform so fun to use. In TikToks words, the For You page is “central to the TikTok experience and where most users invest their time.” So its no stretch to state that no other discovery channel within the app will get your TikToks in front of as many individuals as the For You page.
How does the TikTok For You page algorithm work?
TikToks algorithm (a.k.a. suggestion system) recommends material based on users actions, preferences and account settings.
Here are the elements that affect what appears on the For You page:
Actions each user takes in the app. This consists of likes, shares, comments and follows. TikTok users can also opt out of seeing some kinds of videos or material from specific creators by tapping “Not Interested” on TikToks they dont like.
Video info. For You page suggestions can be based on hashtags, captions and noises included in TikTok videos.
Device and account settings. Language choices and country settings are also signals for the For You page algorithm, i.e., users can anticipate to see some regional content on the For You page.
Heres what the For You page algorithm does not consider when suggesting videos:
A history of high-performing material
Which is fantastic news for newbies! If you play your cards right, you can go from no (fans) to TikTok hero over night.
And how can the For You page algorithm work for you? Generally, getting on the For You page sets off something of a snowball result:
Your content is suggested to users who are most likely to enjoy it.
Users like, share, or comment on your TikToks.
The TikTok algorithm takes this a signal that your material resonates with individuals and surface areas it on even more For You pages.
So how do you get this snowball rolling?
How to get on the TikTok For You page
1. Know your audience
Given that the For You page is a collection of material TikTok thinks users will enjoy … you require to comprehend who your audience are and what they enjoy in order to reach them.
Check your TikTok analytics for details about the gender and area of your audience. If youre simply beginning out and dont have a lot of information to deal with, use your Instagram analytics as a starting point (84.6% of TikTok users likewise use Instagram).
… start scrolling. Invest some time viewing TikToks to see whats trending, and take a close take a look at what your rivals (or other services in your niche) are doing on the platform.
Use your findings as motivation. You might stumble upon unforeseen, but extremely effective content strategies.
Take a look at this example from Burger King. The video doesnt explicitly mention the brand, and its far from advertising (in a standard sense), however it generated over 4,000 likes and hundreds of shares and remarks. The trick? Burger King gets their audience.
@burgerkingin love and hamburgers, the king always wins #babe #burgerking ♬ initial sound– Tra Rags
2. Post at the correct time
Many videos on the For You page are no older than a couple of days. For best results, youll want to publish to TikTok at the ideal time, a.k.a. when your audience is already online and scrolling.
Based on our research study, the very best times to publish on TikTok (revealed in Pacific time) for maximum engagement are:
Tuesday: 7 AM
Thursday: 10 AM
Friday: 5 AM
However a lot depends upon your special audiences activity patterns. So treat these times as a starting point, and keep a close eye on your analytics to set your TikToks up for success.
You can look up the days your audience is most active in the Video Views area of TikTok analytics:
Learn more about finding the very best time to post on TikTok.
3. Usage trending sounds
Sounds are a ranking signal for the TikTok algorithm. Utilizing trending audio clips can increase your possibilities of emerging on more For You pages.
If youre uncertain what sounds are trending, search the Discovery tab or just spend some time scrolling through your own For You page. When you come across a video that includes a sound you like, tap on the sound icon in the bottom ideal corner. This will take you to the noises page, where you can see the number of times its been utilized and browse top videos that include it.
Makeup brand Glossier does an excellent task working trending sounds into their top quality material:
@glossierSome days at Glossier HQ include ordering a last minute cake for an Instagram story. PLEASED BIRTHDAY GLOSSIER!!!!! 7 & #xfe 0f; & #x 20e3; & #x 1f382; #glossier #bts ♬ kim kardashian its a full-time task– kardashianicon
4. Respond to trending videos
Sometimes, a random video will explode on TikTok, triggering a widespread trend. And every new pattern is a distinct opportunity for brand names to create timely, relevant content that displays how culturally gotten in touch with TikToks audience they are. Not to point out that piggybacking off of trending material can help you get on the For You pages of users who are invested in it.
In September and October of 2021, many businesses posted responses to the “Couch Guy” video.
Heres the Empire State Buildings reaction:
@empirestatebldgI may be a structure, however Im not blind. #couchguy is sus & #x 1f440; #empirestatebuidling #nyc ♬ initial sound– Empire State Building
And heres a parody from the memelords at Ryanair:
@ryanairPilot person was speechless & #x 1f970; #couchguy ♬ still succumbing to you– audiobear
@chipotleHa leftovers who? (through @keo. hogains) #chipotle #comedy #trending #relatable #viral #fyp ♬ NOTHING– Westover.
( Too specific niche? Catch up on the “Couch Guy” saga here.).
5. Deal with developers.
Working with influencers can help you reach brand-new audiences on all social platforms. On TikTok, it can also get you on the For You page.
If you choose to collaborate with recognized developers, make sure to let them be themselves. In the majority of cases, TikTok creators understand the platforms patterns, inside jokes, and no-nos much better than brands, so offering up innovative direction is most likely to work to your benefit.
A fantastic way to start with influencer marketing on the platform is discovering developers who are already posting about your brand name. Work with them to produce unique material, like Chipotle does:.
6. Know how to improve engagement.
If the TikTok algorithm sees that your video is getting a lot of likes, shares and remarks, it will recommend it to more audiences.
One smart method to enhance engagement is to consist of a hook in your video that will leave your viewers requesting for more. (Literally asking. In the remarks.).
You can likewise plant small inconsistencies in your videos, letting users have fun discovering them and pointing them out– you guessed it– in the comment section.
Take a look at this developers TikTok about a Forbes article on the trending Netflix show “Squid Game.” In the video, @crawlita points out how the short article raises three points about the show, but she then goes on to only go over among them. In the comment section, audiences asked the developer to share her thoughts on the other 2 points– which she did, providing her audience much more content to engage with:.
7. Use the best hashtags.
Just like sounds, hashtags fall into the “video info” classification of TikTok ranking signals. This implies that, in theory, adding the right hashtags to your video can help you appear on more For You pages.
When scrolling the For You feed, you may observe that many videos consist of the very same hashtags: #fyp, #fypシ, or #foryou.
The #fyp hashtag alone has 15,411.7 billion views (yup, you check out that right).
Will these hashtags in fact get you on the For You page? In our experience, they definitely dont ensure going viral– however they may deserve a shot!
Before you set up an account and attempt to make sense of the platforms lots of specific niche trends, read this guide to find out how to get on TikToks For You page. The For You page and TikToks spookily accurate content suggestions are what makes the platform so fun to utilize. Its no stretch to state that no other discovery channel within the app will get your TikToks in front of as lots of people as the For You page.
TikTok users can likewise choose out of seeing some types of videos or content from specific developers by tapping “Not Interested” on TikToks they dont like.
In some cases, a random video will blow up on TikTok, setting off an extensive trend.