How We Reimagined the Hootsuite Office for the Future of Work [Photos]

At Hootsuite, we wanted to make sure our office method was employee-led. From whole walls made of white boards to collaborative areas where I can share concepts with others, having the space to share and work through ideas has been a boon to my work and psychological wellness.”
” My favorite part of working at Hootsuite has actually constantly been the individuals,” stated Konstantin. “Im grateful that Hootsuite has actually embraced a brand-new hybrid working model where I can enjoy the benefit of working from home or pick to work in the office at my leisure. When Im looking to work together with my team in person, require to work on a task with laser-beam focus, or use advanced technologies, the Hootsuite workplace is the location to be.

The pandemic brought remote work to life to a scale never ever seen prior to. As it continues, organizations are increasingly asking: What should a return to the office in fact look like?
Some have actually gone completely remote. For others, working from home was only short-lived.
However workers are progressively making their wishes known; Many want to remain remote– at least some of the time– and business need to figure out how to adapt.
At Hootsuite, we wished to ensure our office approach was employee-led. So, we asked our workforce what they desired so we could customize our method appropriately. Some wished to be totally remote, which we expected, based upon larger patterns.
What shocked us was this: 89% of our Vancouver-based staff members stated they d like to operate in the workplace a couple of days each week or month.
Basically, its office space geared towards collaboration. In addition to the usual environments for private work, there are tons of new collaborative spaces designed to let teams come together.
The front entryway, Hootsuite Vancouver. Image: Upper Left Photography.
We completely redesigned our Vancouver office to be our very first nest. We began by taking our two different Vancouver office and downsizing them into one.
We asked ourselves what that space required in order to be inclusive, accessible, and collaborative.
The outcome is an office that were incredibly happy to call our HQ.
Keep reading to find out more about why we felt a redesign was crucial, how we determined what we desired from our new digs, and some of the details were most excited about– together with pictures of our stunning, practical, and inclusive space!
The front entrance, Hootsuite Vancouver. Image: Upper Left Photography.
A brand-new more versatile era
The concept that typically, we go to the workplace due to the fact that the workplace is, rather simply, where work is done, has actually ended up being a story from pre-March 2020.
And thats not just for our people, either.
In the months and years to come, more than 20% of the labor force could continue to work from house three to five days a week, according to research from McKinsey & & Company– suggesting that up to 4x as numerous people might continue working from home as were doing so before the pandemic.
That implies if youre going to have a physical area, you need to be intentional about its function.
Staff members are currently worried: 70% had more stress and anxiety at work in 2020 than any other previous year and return-to-office plans are just making that even worse, says Harvard Business Review. They did a study that discovered that numerous business return-to-office strategies were adversely impacting their workers psychological health, with the leading two reasons being policies around remote versus in-person work (41%) and the absence of work-life balance or versatility based on the policy (37%).
Thats one of many factors it was essential for us to make the workplace offered for those who wanted it, however not a requirement for those who werent interested.
Lobby location, Hootsuite Vancouver. Image: Upper Left Photography.
The future of work is employee-first
The conversation around mental health and the future of the workplace is complicated and undoubtedly linked. And figuring out how to reimagine the future of work in a rapidly changing international environment can be a difficult exercise.
Although we do not have a crystal ball view of the next five or 10 years, were going to inform you how we got to where we are now. And that “now” is permanently changing. To get going, weve put our people initially and executed versatile workplace and access to resources and benefits essential to promote a culture of empathy and belonging– focused around psychological health and wellness.
Reimagining our workspace in Vancouver
Hootsuite is a Vancouver-born business. Our creator Ryan Holmes rode the early wave of social networks management back in 2008, and the rest is history. Today we have offices in 14 cities around the world, and call over 1,100 individuals our “owls”.
In early 2020 in Vancouver, we had over 450 individuals throughout 2 offices on four floorings, however on many days a minimum of 50% of assigned desks were unoccupied, as lots of individuals were already selecting to work from home. When the pandemic hit, we took a tough appearance at our offices and understood we had an opportunity to pilot a program where the spaces (which had formerly included rows of desks) could end up being a center for creativity, inclusivity, and cooperation.
Recently, we re-opened the doors of our recently downsized headquarters– a 27,000 square foot environment concentrated on spacious communal locations implied to cultivate team effort, creativity, which sense of connection and addition that we thought we d lost. This is a re-imagined space. New however old. Fit to fulfill Hootsuites people where they are today.
Satisfying and partnership areas, Hootsuite Vancouver. Image: Upper Left Photography.
We have a distributed labor force. Hootsuite employees are empowered to choose where and how they work– either in the office, from another location, or a mix.
No one needs to enter into the office, its there for our individuals if and when they want it– and it ends up that they do.
Paulina Rickard, Manager of NA and APAC Facilities at Hootsuite, gets what our employees need now and carefully developed a space that would supply just that.
” What ended up being obvious during the pandemic is all of us have unique requirements and require numerous things to do our work,” she stated. “Sometimes thats remaining in our jammies at house, and in some cases that indicates linking and collaborating with our peers in a physical workplace space. Often its both.”
This was a major project, however one that our international centers group was more than happy to deal with.
” We knew that we had a chance to make the workplace an exciting, collective, and inclusive hub that was an area for all of our owls,” stated Paulina. “After doing a great deal of research on industry best practices and listening to feedback from our people, we pictured a flexible, available area that empowered people to do their finest work.”
The area, created by Mak Interiors in conjunction with the Hootsuite brand name group, represents an environment developed for development, flexibility, and option around how individuals work and flourish finest. Its been revamped with functions that concentrate on psychological well-being, belonging, flexibility, and accessibility in mind.
Konstantin Prodanovic, Senior Copywriter at Hootsuite, is enjoyed have someplace to work that isnt his house.
” Being back in the workplace has actually been artistically refreshing,” he said. “Im in practically every day. From entire walls made of whiteboards to collaborative areas where I can share ideas with others, having the space to share and work through concepts has been a boon to my work and mental wellness.”
Its not just the environment of the office itself, but also the social opportunities it uses that he takes pleasure in.
” My favorite part of working at Hootsuite has always been the individuals,” stated Konstantin. The office has actually been designed in that spirit and thats extremely obvious.
A progressed method to health
Our brand-new workplace is a lot more than simply pretty. Our centers group concentrated on including features that promote wellness, like stationary bicycle desks, sit-stand desks, and far more.
Hootsuite Vancouver also has a Wellness Room– a single-use, multipurpose, soothing room that can be utilized by nursing mothers and individuals who need a quiet location to unwind. The area can likewise act as a meditation and prayer room and is an excellent place to retreat for those who experience migraines or sensory overloads.
The Wellness Room, Hootsuite Vancouver. Image: Upper Left Photography.
Thoughtful styles for enhanced focus
When it concerns environments that breed productivity, we have 260 specific brand-new work points, consisting of desks, personal pods, team pods, and elegant living locations.
The Lounge, Hootsuite Vancouver. Image: Upper Left Photography.
Like Brayden Cohen, Social Marketing and Employee Advocacy Lead for Hootsuite, the owls whove gone into the office, up until now, have actually been liking it.
” Our workplace redesign is a dream come to life for me,” he stated. “Im grateful that Hootsuite has actually embraced a new hybrid working design where I can take pleasure in the convenience of working from house or select to operate in the office at my leisure. When Im aiming to team up with my team face-to-face, require to work on a project with laser-beam focus, or use sophisticated innovations, the Hootsuite office is the place to be. My check outs have actually left me feeling stimulated and excited to return.”
Lounge and cooperation zones, Hootsuite Vancouver. Image: Upper Left Photography.
Putting the DEI in design
Ensuring that our workplace style is inclusive was of utmost significance to our worldwide centers group– and an essential component of bring in more diverse candidates, and promoting an inclusive culture.
Today, individuals coping with specials needs make up 15% of the worldwide population– and it is vital that companies put in the time offered to them by means of workplace closures, or reduced capabilities to make areas more available. Our office at 111 East 5th street in Vancouvers Mount Pleasant neighborhood, has braille signs on all rooms and automated door openers that make it easier for anyone to enter and browse.
Signs for gender-inclusive washrooms, with indication in braille, Hootsuite Vancouver.
We also have dimmable lighting in conference spaces to accommodate for light sensitivity, gender-inclusive washrooms, and our floorplans were examined by a DEI expert and deemed inclusive and completely accessible.
Good ergonomics: A necessary component of a healthy labor force
Without commutes and journeys to the workplace cooking area, were all sitting still a lot more.
” The average adult now invests six hours a day sitting– four hours longer than prior to the start of the COVID-19 pandemic– and theyre feeling more aches and pains since of it,” discovered Family Health & & Safety.
Thats why we focused on ergonomics in our new area, which is geared up with new sit-stand desks, adjustable monitor arms, and ergonomic chairs.
Ergonomic furniture, Hootsuite Vancouver. Image: Upper Left Photography.
Biophilic design for physical health and mental health and wellbeing
Its a popular fact that proximity to nature has a positive effect on physical health and psychological wellness. And believe it or not, biophilic design can produce comparable responses.
Plants considerably enhance air quality by soaking up contaminants, and greener areas naturally help in reducing the effects of tension and stress and anxiety.
Biophilic design and conference areas, Hootsuite Vancouver. Image: Upper Left Photography.
Inclusivity breeds inclusivity
Hootsuite is everything about linking and making an effect through social media. “business-as-usual” isnt enough. We desire to build connections and develop opportunities where our individuals can flourish in a varied, fair, and inclusive environment.
We likewise desire to supply the best employee experience– that implies making Hootsuite a place where everyone feels safe, welcomed, valued, and empowered to do their finest work without jeopardizing who they are.
Our employee-first approach and focus on health does not stop at our office though.
In 2021 we revamped our advantages with diversity, addition, and equity (DEI) in mind. We include things like culturally proper counseling, increased protection for psychological health (6x the previous quantity), monetary support services, fertility treatment, gender affirmation surgeries, 401K/RRSP matching, and more.
Another part of our DEI and health efforts has actually been pay equity. To ensure that everyone feels valued, we likewise set ourselves a goal of having no pay inequities. We attained global pay equity in 2021– not only from a gender point of view but across the whole company (we included aspects such as race/ethnicity, sexual preference, neuro divergence, disabilities, etc, and utilized a 3rd party to analyze the data).
We have an app for that
As the health and wellness of our people precede, were currently running at a minimal 15% capacity to enable social distancing. This is something we will continue to monitor as we act in accordance with local guidelines.
In order to keep things running smoothly, we let our owls reserve area at the office in advance utilizing an app: Robin Booking System. This is a platform used by organizations to effectively manage hybrid work. Robin empowers individuals to pick how and where they work and makes it simple to book anything from conference room to a desk for the day.
The pandemic has actually supplied us with an opportunity for time out– an opportunity to start once again and re-write the script around what the future of work will appear like for us.
Through advantages and efforts that target fast-changing employee needs within a complex world, we can jointly create workplaces that are extremely productive however understanding and also nimble.
Intrigued in signing up with the Hootsuite team? Search open jobs on our careers page and find out more about dealing with us..
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